in 1976 and headquartered in Hayward, California,
FCW is one of the leading importers and distributors of European
cookies, biscuits and crackers in the United States,
serving two thousand customers from New York to Hawaii.
the past fifteen years the company has enjoyed triple-digit
growth in the gourmet confectionary market.
FCW is a family-run
operation with decades of experience in every facet of
the specialty food industry. Under
the same ownership and management since its inception, the
company is staffed by an efficient team of highly dedicated
individuals and has earned an international reputation
for integrity, loyalty and commitment to service.
in pioneering quality brands and products, promoting, tracking
and managing them from their introduction into the American
marketplace through final distribution. Working
closely with its suppliers, the company has developed and
perfected a unique and comprehensive strategy for success.
FCW is known for its extensive network of strong personal
contacts throughout the industry, reliable and growing network
of distributors and brokers, energetic sales force and excellent
direct store delivery team. The company prides itself on
having achieved the highest vendor evaluation rating in the
through its own dedicated warehouse located on the west
coast of the United States, just twenty minutes from
one of the country's largest seaports, and from Oakland
and San Francisco International Airports. The
company delivers great value to its customers with streamlined
efficiency, rapid order-processing and innovative marketing
FCW is EDI-compliant and has met all the requirements of the
2003 Public Health Security and Bioterrorism Preparedness and